Available for freelance projects

Hi, I'm Badal Shah I scale brands with |

Performance Marketing Specialist managing ₹8L+ monthly ad spend across Meta & Google Ads for retail brands with 7+ store locations in Central India.

0Cr+ Impressions Delivered
0Cr People Reached
0L+ Link Clicks
0+ Yrs Experience
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<about>

Who I Am

Badal Shah - Performance Marketing Specialist

I'm a Performance Marketing Specialist based in Bhopal & Raipur, with 2+ years of experience driving measurable results through data-driven digital campaigns.

Currently at Shree Shivam Attires, I independently manage the complete paid media strategy for a 7+ store ethnic wear brand across Central India — from audience research and creative strategy to budget optimization and performance reporting.

Previously at Katyayani Organics, I built the analytics foundation that drove smarter budget allocation across multiple marketing channels for agricultural products.

I also manage ads for Jiifto.com, an online jewelry & accessories brand, where I've driven purchases with micro-budgets through strategic campaign optimization.

Full Funnel Strategy
Data-Driven Decisions
Creative + Analytics
Retail & E-commerce
<experience>

Where I've Worked

Social Media Manager — Performance Marketing

Shree Shivam Attires Pvt. Ltd., Raipur

June 2025 — Present
  • Managing Meta & Google Ads independently for 7+ retail locations across Central India
  • Full campaign lifecycle ownership — audience, creatives, budget, bidding, optimization
  • Delivered 14.1 Cr+ impressions and 3.6 Cr reach in 4 months
  • Built performance dashboards & managed content calendar (Instagram, Facebook, YouTube)
  • Achieved ₹3.42 CPC and ₹5.90 CPM across campaigns
  • Drove 1.12L+ Instagram profile visits from paid campaigns
Meta AdsGoogle AdsGA4 Meta PixelDashboardContent Strategy

Freelance — Performance Marketing

Jiifto.com (Online Jewelry & Accessories)

Oct 2025 — Present
  • Managing Meta Ads for a D2C jewelry, cosmetics & gifts brand
  • Drove 19 purchases from a single earrings campaign with just ₹559 spend
  • Achieved ₹29.44 cost per purchase on best campaign
  • Ran awareness, sales & catalog ad campaigns across product categories
  • Generated 67K+ reach and 1,194 link clicks on micro-budget
Meta AdsE-commerceCatalog Ads D2CMicro-budget

Marketing Analyst

Katyayani Organics, Bhopal

June 2024 — May 2025
  • Tracked Meta & Google Ads KPIs (CTR, CPC, conversion rate, ROI)
  • Built analytics dashboards in Excel & Google Sheets for management reporting
  • Product-wise & region-wise sales analysis for agricultural products
  • Weekly multi-channel performance reports driving budget reallocation decisions
  • Identified highest-ROI segments leading to optimized ad spend allocation
AnalyticsExcelGoogle Sheets ReportingROI Analysis

B.E. — Electronics & Communication

Barkatullah University Institute of Technology, Bhopal

2020 — 2024
  • CGPA: 7.5/10
<case-studies>

Results That Speak

Real campaigns. Real data. Real results.

Shree Shivam Attires

Indian Ethnic & Bridal Wear | 7+ Stores | Central India

Dec 2025 — Apr 2026
0Cr+
Impressions
0Cr
People Reached
0L
Link Clicks
₹0
Avg. CPC
₹0
CPM
0L
Profile Visits
0Cr
Video Views
0L
Total Clicks

Traffic Sources (GA4)

Users by Channel

GA4 Website Analytics (Dec 2025 — Apr 2026)

77,495 Total Users
76,264 New Users
8,675 Returning Users
11s Avg. Engagement

Work Showcase

Shree Shivam Ad Creative - Ethnic Wear Campaign
Ad Creative - Ethnic Wear
Shree Shivam Product Photography
Product Photography
Instagram Analytics Dashboard
Instagram Analytics Dashboard
Top Content by Views - Social Media Performance
Top Content by Views
Meta Ads Audience Insights
Meta Ads Audience Insights
GA4 Analytics Dashboard
GA4 Analytics Dashboard

Key Achievements

Full paid media strategy managed independently — no external agency
Multi-platform dashboard tracking FB, IG, YouTube, Google Ads, GMB/SEO
8 concurrent Facebook ad campaigns with period-over-period KPI tracking
₹8.3L ad spend managed across Meta & Google in 4 months

Jiifto.com

D2C Online Jewelry, Cosmetics & Gifts Store

Oct 2025 — Present
0
Purchases
₹0
Cost/Purchase
0
Reach
0
Link Clicks
₹0
Total Spend
0
ThruPlays

Campaign Performance (Spend vs Clicks)

Budget Distribution

Product Showcase

Jiifto Earrings Collection
Earrings Collection
Jiifto Jhumkas Product
Jhumkas - Best Seller
Jiifto Jewelry Box Collection
Jewelry Box Collection

Key Achievements

Drove 19 purchases with just ₹559 spend — ₹29.44 per purchase
7,373 ThruPlays on awareness campaign at ₹0.057 per ThruPlay
Ran 10 campaigns across categories: earrings, necklaces, bags, catalog ads
Maximum ROI on micro-budget — total spend under ₹2,300

Katyayani Organics

Organic Agricultural Products | Bhopal

June 2024 — May 2025

Multi-Channel Analytics

Tracked Meta & Google Ads KPIs — CTR, CPC, conversion rate, ROI across all campaigns

Dashboard Development

Built analytics dashboards in Excel & Google Sheets for executive-level management reporting

Sales Analysis

Product-wise & region-wise sales analysis for agricultural product portfolio

Weekly Reporting

Multi-channel performance reports that drove smarter budget reallocation to highest-ROI segments

Impact

Weekly analytics reports driving real budget reallocation decisions
Identified highest-ROI segments, enabling optimized ad spend allocation
Built scalable reporting framework adopted by management for ongoing decisions
<skills>

My Toolkit

Paid Advertising

Google Ads (Search) Google Ads (Display) Google Ads (PMax) Meta Ads Manager LinkedIn Ads Catalog Ads

Analytics & Tracking

Google Analytics 4 Google Tag Manager Meta Pixel UTM Tracking Conversion API

SEO

SEMrush Ahrefs Google Search Console Keyword Planner Google Trends

Data & Reporting

Excel (Advanced) Google Sheets Power BI Looker Studio Chart.js

Creative & Content

Canva Instagram Reels YouTube Shorts UGC Content Hinglish Copywriting

AI & Automation

ChatGPT Claude AI Prompt Engineering Marketing Automation
<contact>

Let's Work Together

Got a brand that needs to scale? Let's talk performance marketing.

Location

Bhopal / Raipur, Madhya Pradesh
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