A living portfolio
Real campaigns. Real data. Real results.
Shree Shivam Attires
14.1 Cr+ impressions across 7 stores in Central India
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Jiifto.com
19 purchases at ₹29 each on micro-budget
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D2C Product Strategy
Catalog & awareness campaigns for jewelry brand
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GA4 & Data Dashboards
77,495 users tracked across multi-channel campaigns
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Content Performance
Top-performing content driving engagement across platforms
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Katyayani Organics
Analytics-driven budget optimization for agri brand
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Meta Ads Targeting
3.6 Cr people reached through precision audience strategy
View work →Shree Shivam Attires
Indian Ethnic & Bridal Wear — 7+ Stores — Central India
December 2025 — April 2026
The Challenge
Shree Shivam Attires, a premium ethnic and bridal wear brand with 7+ retail locations across Central India, needed a unified digital marketing strategy to drive footfall and brand awareness across all stores.
My Role
I independently managed the complete paid media strategy — from audience research and creative direction to budget optimization and performance reporting. No external agency. Full ownership of Meta & Google Ads across all locations.
Key Achievements
- Delivered 14.1 Cr+ impressions and 3.6 Cr reach in 4 months
- Achieved ₹3.42 CPC and ₹5.90 CPM across campaigns
- Drove 1.12L+ Instagram profile visits from paid campaigns
- Managed ₹8.3L ad spend across Meta & Google
- 8 concurrent Facebook ad campaigns with period-over-period KPI tracking
- Built multi-platform dashboard tracking FB, IG, YouTube, Google Ads, GMB/SEO
Jiifto.com
D2C Online Jewelry, Cosmetics & Gifts Store
October 2025 — Present
The Challenge
Jiifto, a D2C jewelry and accessories brand, needed to drive online purchases on an extremely tight budget — proving that smart strategy matters more than big spend.
My Role
Managing Meta Ads end-to-end — running awareness, sales & catalog ad campaigns across product categories including earrings, necklaces, bags, and cosmetics.
Key Achievements
- Drove 19 purchases with just ₹559 spend — ₹29.44 per purchase
- 7,373 ThruPlays on awareness campaign at ₹0.057 per ThruPlay
- Ran 10 campaigns across categories: earrings, necklaces, bags, catalog ads
- Maximum ROI on micro-budget — total spend under ₹2,300
- Generated 67K+ reach and 1,194 link clicks
Katyayani Organics
Organic Agricultural Products — Bhopal
June 2024 — May 2025
The Challenge
Katyayani Organics needed data clarity — understanding which channels, products, and regions drove the best ROI to make smarter budget decisions.
My Role
Marketing Analyst responsible for building the analytics foundation that drove smarter budget allocation across multiple marketing channels.
Key Achievements
- Tracked Meta & Google Ads KPIs — CTR, CPC, conversion rate, ROI across all campaigns
- Built analytics dashboards in Excel & Google Sheets for executive reporting
- Product-wise & region-wise sales analysis for agricultural products
- Weekly multi-channel performance reports driving budget reallocation
- Identified highest-ROI segments enabling optimized spend allocation
About
I'm Badal Shah — a Performance Marketing Specialist based in Bhopal & Raipur, with 2+ years of experience driving measurable results through data-driven digital campaigns.
Currently at Shree Shivam Attires, I independently manage the complete paid media strategy for a 7+ store ethnic wear brand across Central India — from audience research and creative strategy to budget optimization and performance reporting.
Previously at Katyayani Organics, I built the analytics foundation that drove smarter budget allocation across multiple marketing channels. I also manage ads for Jiifto.com, driving purchases with micro-budgets through strategic optimization.
Paid Advertising
Google Ads, Meta Ads Manager, LinkedIn Ads, Catalog Ads, PMax
Analytics & Tracking
GA4, Google Tag Manager, Meta Pixel, UTM Tracking, Conversion API
SEO & Tools
SEMrush, Ahrefs, Google Search Console, Keyword Planner
Data & Reporting
Excel, Google Sheets, Power BI, Looker Studio
Creative & Content
Canva, Reels, YouTube Shorts, UGC, Hinglish Copywriting
Experience
Social Media Manager — Performance Marketing
Shree Shivam Attires Pvt. Ltd., Raipur
Managing Meta & Google Ads independently for 7+ retail locations. Full campaign lifecycle ownership — audience, creatives, budget, bidding, optimization. Delivered 14.1 Cr+ impressions and 3.6 Cr reach.
Freelance — Performance Marketing
Jiifto.com (Online Jewelry & Accessories)
Managing Meta Ads for a D2C jewelry brand. Drove 19 purchases with ₹559 spend. Ran awareness, sales & catalog campaigns across product categories.
Marketing Analyst
Katyayani Organics, Bhopal
Tracked KPIs across Meta & Google Ads. Built analytics dashboards. Weekly reports driving budget reallocation to highest-ROI segments.
B.E. — Electronics & Communication
Barkatullah University Institute of Technology, Bhopal
CGPA: 7.5/10
Work with me
Got a brand that needs to scale? Let's talk performance marketing.